It is very hard to sell a secret. Our business buyers will need to be aware of the opportunity to purchase your great business. The only way we can achieve that is to find as many potential purchasers in the shortest possible time. This will create more enquiries, resulting in competition amongst buyers and a sense of urgency of the sales process.
There are 3 weighing factors when you sell your business:
PRICE, PRESENTATION & PROMOTION
In short:
- Price your business within 10% of an appraised value
- Present your business in the best way possible (tidy office, organised workfloor, all relevant information readily available, clean accounts, a well-presented Information Memorandum etc)
- Attract as many buyers as possible through Vendor Paid Marketing
At LINK Northland, for a long time we thought we did the best for our Vendors by not asking for a marketing budget as an upfront fee. Extensive research and results from Vendor Paid Marketing campaigns around the country (including smaller territories like Otago, Hawkes Bay and Taranaki) show that there are massive advantages to pay for marketing upfront, such as:
- 140% increase in enquiries
- Significant reduced time on the market
In the sales process, we don’t just want a buyer; we want the best buyer for your business. By increased enquiry level there will be competing offers, resulting in better sales price for your business.
“The best place to hide a dead body is on page 2 of Google”
In the past, most brokers in rural areas (including LINK Northland) were happy to pay for advertising. However, because it was their own money they would often take the short cuts to minimise their own marketing money. There is always a risk of the vendor cancelling the contract, resulting in an annual marketing bill to the broker not being covered. This was often thousands of dollars!
The result was that some businesses were under-advertised with average campaigns. They would end up being on the market for a long time, resulting in average sales results. Vendor Paid Marketing will ensure the best possible result!
“We expect you to increase your expectation when you pay for advertising!”
We want to get the best result for you, we want the best buyer for you, we want to sell your business in the shortest time frame possible, for the best price possible. By paying Vendor Paid Marketing you can expect more from the broker! 95% of the businesses sold by LINK sell within 4% of the original appraisal value! Also, Vendor Paid Advertising increases the chance of selling your business by over 350%
What is the recommended solution to get to the best result to sell a small medium business between $100,000 and $300,000:
- Exclusive Agency with a commitment of at least 120 days
- Basic Advertising Package $995 (+GST): minimum commitment
Information Memorandum
A professionally presented document outlining the key points of your business.
Digital
Adverts on 6 websites
- linkbusiness.co.nz
- TradeMe.co.nz
- nzbizbuysell.co.nz
- realestate.co.nz
- truecommercial.oneroof.co.nz
- newzealand.businessesforsale.co.nz
Print
3 x adverts in the local and/or national publications
Social & Other Facebook
30 day campaign, amplify listing exposure to best target audience.
Featured advert in LINK’s monthly e-newsletter sent to 22,000+ business buyers.
Campaign Management
Ongoing review and improvement • Copy-writing • Stock imagery selection
The following Vendor Paid Marketing package is recommended for a medium size business, typically $300,000 to $600,000:
- Exclusive Agency with a commitment of at least 120 days
- Standard Advertising Package $2,495 (+GST):
Information Memorandum
A professionally prepared document outlining the business in detail – up to 20 pages.
Visual Marketing
Videography – 30 second video recording shared via online platforms.
Professional photography – high quality imagery to be used to market your business.
Digital
Adverts on 6 websites plus a featured advert on 4 websites.
- linkbusiness.co.nz – featured
- trademe.co.nz – featured
- nzbizbuysell.co.nz – featured
- realestate.co.nz – featured PLUS 8 week showcase
- truecommercial.oneroof.co.nz
- newzealand.businessesforsale.com
Print
6 x adverts in local and/or national publications.
Social & Other
Facebook – 21 day campaign, amplify listing exposure to best target audience. Standard advert in LINK’s monthly e-newsletter sent to 22,000+ business buyers.
Campaign Management
Ongoing review and improvement • Copy-writing • Stock Imagery Selection
For a larger transaction ($800,000+) we recommend an enhanced Premium Package.
This package is also superior for small to medium size businesses that want a quick exit while maintaining a premium price point. The following package results in a 350% improved result taking into accounting for a reduced time on the market with double the enquiries, resulting in best sale price possible:
- Premium Advertising Pack $3,995 (+GST)
Information Memorandum
A professionally prepared document outlining the business in detail – up to 40 pages.
Visual Marketing
2 x Videos – 2 minutes and a 30 second video recording shared via online platforms. Professional photography – high quality imagery to be used to market your business.
Digital
Adverts on 6 websites plus a featured advert on 4 websites.
- linkbusiness.co.nz – featured
- trademe.co.nz – featured
- nzbizbuysell.co.nz – featured
- realestate.co.nz – featured PLUS 8 week showcase
- truecommercial.oneroof.co.nz
- newzealand.businessesforsale.com
Print
9 x newspaper adverts.
Social & Other
Facebook – 30 day campaign, amplify listing exposure to best target audience. Featured advert in LINK’s monthly e-newsletter sent to 22,000+ business buyers.
Campaign Management
• Ongoing review and improvement • Copy-writing • Stock imagery selection
There are various add-on packages available to mix and match the Vendor Paid Marketing budgets. Ask your broker for details.
Our standard commission rate is 8% (+GST) of the total sale price, with a minimum fee of $15,000 (+GST)
*There are free marketing packages available, however an extra 1% (+GST) will be added to the success fee after a successful transaction, with a minimum fee of $20,000